Approaching consumers with impact: knowing where your target group can be found and when they are most receptive for a product related message. Brandwise creates the right form of interaction and a motivating brand experience. Examples are the use of promotion teams, sampling teams, instore demonstrations or a spectacular roadshow.
Instore & nearstore activation
Instore & nearstore activations on or near the shop floor provide consumers with the opportunity to taste or experience your product. Instore & nearstore activations are an optimal product experience to stimulate purchase. These activations allow you to reach consumers at the perfect moment of purchase.
Sampling & promotion
Our sampling and promotion teams create a direct product experience while acting as brand ambassadors for your product or service. Touching, tasting and/or trying out will motivate customers to a purchase. This can be done on the POS or by creating traffic to a POS located nearby. Our promotion teams can be found at high traffic locations but also at unconventional locations and hours.
Host and hostesses from Brandwise provide your exposition, conference or relation-event with the image that fits you best. Our hospitality experts are ambassadors with a sense of style. Brandwise supplies you with hosts and hostesses that appeal to your consumer or business relation. Provide us with your profile requirements such as languages, level, image and other important aspects and Brandwise will provide you with fitting candidates.
Brandwise provides a turnkey solution to support your targets on the consumer fairs that are best suited for your brand. From stand crews tot a complete execution of your participation at any fair, Brandwise is your trusted partner. Consumer fairs provide a large reach within a specific target group!
POINT OF SALES SERVICES
Point of sale approach: Consumer can be best triggered to a purchase directly at the point of sale. Using a thorough analysis Brandwise knows where and how the buying behaviour of your target group can best be stimulated. Where, at which location and in which way.
Outsourced sales services
An outsourced sales force exists of a team of sales representatives with anfull back office support. Brandwise supports all facets of the sales route where direct management/coaching in the field, regular feedback and tailor made management reporting are part of the turnkey delivery.
Flexible sales service
Brandwise supplies flexible sales services based on your targets. These temporary sales forces visit a diversity of channels on a tactical basis.. Brandwise has the expertise of both standard retail,- and non-conventional channels. Field Sales tailor made to your targets.
Merchandising can be implemented in any shopping surrounding. Merchandisers ensure that you product and message are prominently displayed. Whether the focus is to optimize the shelf plan or the placement of a display or other POS materials, the large scale merchandising team from Brandwise is standing by to create the right stimulus at the right time.
Brandwise can call itself, in the area of Auditing, the largest provider of (especially) price measurements. The expertise of Brandwise makes it that many retailers and leading brands have relied on our services for many years now. Our auditors check if your product is present, how it is displayed and the price that is used which is all reported in a tailor made reporting system.
Field Marketing for retailers: The Field Marketing services of Brandwise provide retailers with possibilities to create more experience during the shopping experience, have work realised within the store formula and gain insight into price levels and assortment vs the competitions.
Activation of brands or formulas creates additional experience on the shop floor. The combination of personal interaction with tasting, experiencing or a creative interaction actively trigger consumers. This achieves customer loyalty, creates uplift and supports new product introductions.
The experienced merchandisers of Brandwise support retailers in large scale merchandising projects in order to make it possible for the regular staff to stay focused on the daily retail processes. Using our merchandisers enables complex rebuilds of shelve plans or entire stores within a compact period. Brandwise also offers technical experts to facilitate installations with a high level technical of complexity.
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Price measurement and Auditing
Gain essential insight into price data in order the keep the own price level competitive and interesting. Price Overview provides insight into the development of (competing) assortments of both temporary and regular items. Auditing gives retailers insight into correct implementation of house style, correct placement of POS material and implementation of the way of working by store staff.